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The Greenwashing Law: How Tourism Operators Must Speak to Consumers
The legislation is crystal clear and has imposed new rules since 27 September. In essence, the lawmaker’s mandate now also requires operators to refrain from those…
Travel for Free: How Europe Encourages Tourism Among Young People
Training as an Operator with AI, for Those Who Travel with AI
How the Evaneos Platform Works in Italy
AGRIeTOUR: The 24th Edition Comes to Arezzo, 10–12 December
The B2B magazine presenting Italian tourism to professionals across international markets
Italy Travel Experience is an online tourism publication in a B2B magazine format, dedicated to news, analysis and in-depth coverage of Italy's experiential tourism sector.
The project draws on the extensive experience of its founders in tourism communication, destination promotion and the marketing and distribution of tourism products. The creation and organisation of events such as BITESP in Venice—the International Experiential Tourism Exchange—and tourism platforms such as ItaliaReservation have also provided an opportunity to develop an in-depth understanding of the challenges associated with promoting and marketing Italian tourism across international markets.
Editorial Sections
Explore the Travel Industry
Discover the companies, destinations, services and ideas shaping travel in Italy.
Transport & Services
Mobility, aviation, rail, maritime transport and the services connecting travellers with destinations.
Explore sectionTour Operators & Travel Agencies
News, strategies and perspectives from the professionals who design and distribute travel experiences.
Section content coming soonHotels & Hospitality
Hospitality trends, new openings, investments and the people redefining the guest experience.
Explore sectionExperience Providers
Cultural, culinary, outdoor and experiential travel products created across Italy.
Explore sectionTourism Boards, Regions & Destinations
Destination development, territorial promotion and stories from Italy’s regions and tourism organisations.
Explore sectionTechnology
Technology homepage description – Step 8
Explore sectionItaly Incoming
Insights, services and partnerships for international travel professionals bringing visitors to Italy.
Explore sectionFeatured from Our Sections
Recent reporting from the sectors shaping Italy’s travel industry.
Hotels & Hospitality
View all : Hotels & Hospitality
Should we say yes to foreign investment, or protect the authentic character of Italy’s tourist attractions?
Buying up loan tranches on the bet that hotel rates will climb (still further)—that’s what a British fund…
Experience Providers
View all : Experience Providers
The Domes of Naples: Innovative Tourism That Becomes Experience
Keeping the tourism machine running by renewing what’s on offer and connecting different players produces a positive effect…
Tourism Boards, Regions & Destinations
View all : Tourism Boards, Regions & Destinations
Santarcangelo’s Fiera di San Michele: The Slow Food That Draws the Crowds
Timeless fairs capable of attracting up to 50,000 visitors in just two days. SANTARCANGELO DI ROMAGNA — On…
Rethinking the Via Francigena as an Experience, with European Microgrants
Transport & Services
View all : Transport & Services
Low-Cost Winter: Ryanair Connects Romagna with Cagliari, Catania, and Tirana
And there will be new links from Emilia too, with Parma—from which flights will take off for Palermo,…
Latest from the Magazine
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Shaping Luxury Tourism in Florence with Aura
Envisioning a new kind of luxury tourism that puts the uniqueness of the experience first—and there’s a new bespoke event…
Slow Date: Dating on the Move
The shared experience of walking can turn into a way of meeting your soulmate—here’s a new tourism operator with an…
Low-Cost Winter: Ryanair Connects Romagna with Cagliari, Catania, and Tirana
And there will be new links from Emilia too, with Parma—from which flights will take off for Palermo, Reggio Calabria,…
Should we say yes to foreign investment, or protect the authentic character of Italy’s tourist attractions?
Buying up loan tranches on the bet that hotel rates will climb (still further)—that’s what a British fund has done,…
What “Tiny Tourism” Is, and Why Picturesque Italy Has Been Doing It All Along
The BBC and travel in miniature: Italy has been at it for ages—we just hadn’t noticed. Yes to the Dolce…
Santarcangelo’s Fiera di San Michele: The Slow Food That Draws the Crowds
Timeless fairs capable of attracting up to 50,000 visitors in just two days. SANTARCANGELO DI ROMAGNA — On Saturday 26…