Featured stories
Wine Tourism in Italy: Living Experiences Among Vineyards, Saffron, and Pistachios
From Franciacorta to the slopes of Etna, by way of the Monferrato and the Chianti—four food-and-wine tourism proposals combining guided visits and tastings. Experiences among vineyards,…
Copying Italy (in Texas) with a Two-Billion-Dollar Project
Romagna at the Colmar Tourism Fair
The Oropa Way: Since 2012, a Network of Itineraries Across the Biella Area, the Canavese, and the Aosta Valley
EU: Intermediaries, Full Refunds Within Seven Days for Cancelled Flights
Tourist Tax: The UK Is Considering It, and Santarcangelo Among the Newcomers Wanting to Apply It
Emirates Revamps Its Rome Travel Store, the First in Italy with the New Format
Ospitalent 2026: A Day Dedicated to Hoteliers in Riccione
Advertising a Hotel on Artificial Intelligence: How It Works and What It Costs
Business Travel Managers: The Training Course by Travel for Business
What Italian tourism is talking about
The newsroom's latest stories, one line each.
All the news →- 2Nov Tourist Tax: The UK Is Considering It, and Santarcangelo Among the Newcomers Wanting to Apply It.Tourist tax: the English hotel sector protests while Santarcangelo introduces it from 2027.
- 30Oct Emirates Revamps Its Rome Travel Store, the First in Italy with the New Format.Emirates revamps its Rome Travel Store in the EUR district: first in Italy with the new format, part of the airline’s $47.4m global programme
- 29Oct Ospitalent 2026: A Day Dedicated to Hoteliers in Riccione.Ospitalent 2026: on 10 November at Oltremare in Riccione, a free training day for hoteliers on marketing, strategy, innovation in hospitality
- 29Oct Advertising a Hotel on Artificial Intelligence: How It Works and What It Costs.ChatGPT advertising for hotels: from €15 a day, how the new promotion channel works, what it costs, and where Gemini and Claude stand
- 28Oct Business Travel Managers: The Training Course by Travel for Business.A travel manager course from Travel for Business: Travel & Mobility Mastery, 13 modules from 15 February 2027, on costs,AI, sustainability...
Numbers that matter
The figures behind the news
One number per story, chosen by the newsroom.
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Technology
40%
Drop in Google traffic to publishers’ websites between July 2025 and July 2026
From the story Google Zero, Advertising, and Tour Operators: The Media to Choose and the Choices the Media Make → -
€1,4bn
Yearly value of school tourism in Italy, with 4.5 million students and over 9 million overnight stays
From the story School Tourism in Italy: A €1.4 Billion Market → -
Editorial
535mln
Tourist overnight stays in Italy in 2025 according to Istat, 50% more than the entire US population
From the story Why Italy Travel Experience →
Editorials
Where the newsroom stands
The editor's analysis and point of view on Italian tourism.
In the United States, a district inspired by Venice will rise—with navigable canals, squares, hotels, and Italian architecture.
Andrea G. Cammarata
Read the editorial →Latest from the Magazine
View all news Tourist Tax: The UK Is Considering It, and Santarcangelo Among the Newcomers Wanting to Apply It
The English hotel sector contests the plan for a levy on overnight stays. A jewel among Italy’s villages, Santarcangelo di…
Emirates Revamps Its Rome Travel Store, the First in Italy with the New Format
The existing outlet in the EUR district reopens after its restyling. The project is part of the airline’s $47.4 million…
Ospitalent 2026: A Day Dedicated to Hoteliers in Riccione
On 10 November at Oltremare, sessions on commercial strategies, marketing, and innovation in hospitality. Free admission. Ospitalent 2026 will take…
Advertising a Hotel on Artificial Intelligence: How It Works and What It Costs
Claude and Gemini are still absent, but recently it has become possible in Italy too to buy advertising on ChatGPT.…
Business Travel Managers: The Training Course by Travel for Business
Business trips—how to organise them and how to work with those who need to manage their company’s mobility. From 15…
Romagna Tourism Experience: 23 Italian Buyers to Promote Tourism in 2027-2028
Three days of B2B meetings and on-site visits organised by Visit Romagna to develop new commercial partnerships and strengthen the…
Wine Tourism in Italy: Living Experiences Among Vineyards, Saffron, and Pistachios
From Franciacorta to the slopes of Etna, by way of the Monferrato and the Chianti—four food-and-wine tourism proposals combining guided visits and tastings. Experiences among vineyards, crops, and cellars that offer a close-up look at the production of…
Sections
Featured from Our Sections
Every part of the travel industry, with the latest stories.
IHG and Castello SGR Bring Kimpton to Rome: Opening in 2029
19 Oct
Wine Tourism in Italy: Living Experiences Among Vineyards, Saffron, and Pistachios
6 Nov
Slow Tourism: Emilia-Romagna Moves Towards Joining the Association of the Ways and Paths of St Francis
26 Oct
EU: Intermediaries, Full Refunds Within Seven Days for Cancelled Flights
3 Nov
Advertising a Hotel on Artificial Intelligence: How It Works and What It Costs
29 Oct
Romagna Tourism Experience: 23 Italian Buyers to Promote Tourism in 2027-2028
27 Oct
Trade agenda
B2B events in Italy
Fairs, exchanges and workshops where Italian tourism meets buyers.
BITESP 2026
Venice · Stazione Marittima – Terminal 107
The International Experiential Tourism Exchange, where international buyers meet Italian experience providers in Venice.
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10–12 Dec 2026Dates confirmed in 33 days
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9–11 Feb 2027Dates confirmed in 94 days
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24–26 Feb 2027Apulia
BTM Italia
Bari · Fiera del Levante
Dates confirmed in 109 days -
Mar expected 2027Campania
BMT – Borsa Mediterranea del Turismo
Naples · Mostra d'Oltremare
Dates to be announced 2026 edition: 12–14 March -
Mar expected 2027Liguria
Discover Italy
Sestri Levante · Ex Convento dell'Annunziata
Dates to be announced 2026 edition: 26–27 March -
Apr expected 2027Sicily
Travelexpo
Terrasini (PA) · Città del Mare
Dates to be announced 2026 edition: 10–12 April -
Sep expected 2027Tuscany
Buy Tuscany
Tuscany, venue TBA
Dates to be announced 2026 edition: 30 September, Riviera Apuana -
Oct expected 2027Veneto
Buy Veneto
Veneto, venue TBA
Dates to be announced 2026 edition: 12 October, Venice Lido -
Oct expected 2027Dates to be announced 2026 edition: 14–16 October
The B2B magazine presenting Italian tourism to professionals across international markets
Italy Travel Experience is an online tourism publication in a B2B magazine format, dedicated to news, analysis and in-depth coverage of Italy's experiential tourism sector.
The project draws on the extensive experience of its founders in tourism communication, destination promotion and the marketing and distribution of tourism products. The creation and organisation of events such as BITESP in Venice—the International Experiential Tourism Exchange—and tourism platforms such as ItaliaReservation have also provided an opportunity to develop an in-depth understanding of the challenges associated with promoting and marketing Italian tourism across international markets.
