Put your brand in front of the Italian travel decision-makers
Italy Travel Experience reaches a select audience of tourism professionals: tour operators, agencies, buyers, hotels, destinations and experience providers. A quality environment for B2B communication that reaches the right people.
Request the media kit See the formatsNot generic numbers, but the right professionals
In B2B, what matters is not how many readers you reach, but who they are. Our audience is made up of organised-travel professionals who make purchasing, programming and partnership decisions — exactly the people your brand wants to reach.
Up-to-date traffic and reach figures (visitors, newsletter subscribers, geographies) are available in the media kit on request.
A valuable context for your message
Targeted audience
No waste: you speak directly to people working in Italian tourism who are looking for suppliers, products and partners. Every contact is a potential client.
Authoritative context
Your brand sits alongside quality content, analysis and data. The editorial environment lends credibility to your advertising message.
International reach
With content in Italian and English you also reach foreign buyers and operators interested in the Italian product — hard to find elsewhere.
Flexible formats
From banners to editorial content, from newsletter to thematic special: solutions for every objective and budget.
Synergy with events
Part of the International Group ecosystem: you can combine your magazine presence with BITESP and ItaliaReservation.
Measurable
Impression and click reporting on display campaigns, so you can concretely assess the return on your investment.
Formats and indicative rates
The rates shown here are a starting reference for monthly planning. Prices exclude VAT; discounts apply to multi-month bookings.
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When the message becomes content
The most effective solutions in B2B: they tell your brand's story with the power of editorial content, not the mere exposure of a banner.
Advertorial / Branded content
An article dedicated to your business, written in editorial style and published in the relevant section.
Sponsored interview
A space to give your people a voice on an industry topic, with a journalistic angle.
Newsletter placement
Your presence in the briefing that reaches subscribed operators directly.
Themed editorial special
A dossier dedicated to a destination, product or segment, with your sponsorship.
Dedicated newsletter (solo)
A single-topic send reserved exclusively for your message.
Paired social campaign
Amplification of your content across our professional social channels.
Integrated solutions, more value
Combining several formats increases effectiveness and lowers your cost per contact. Here are three starting points, all customisable to your needs.
Starter
One display banner of your choice with a monthly report. Ideal for an ongoing presence and to start building awareness.
Visibility
Display banner + one advertorial + newsletter placement. The most balanced mix for building recognition.
Premium
An integrated campaign across magazine, newsletter and social, with a dedicated special and synergies with the BITESP events.
All rates are indicative and exclude VAT. We are happy to develop tailored proposals based on objectives, duration and budget. Request the full media kit with traffic data, technical specifications and the current rate card.
Let's build your presence together
Tell us your objective and we'll prepare a tailored proposal. We'll send you the full media kit with up-to-date figures, formats and rates.
Request the media kit