Discover and buy the best of Italian experiential travel
A hosted-buyer marketplace where international tour operators meet the makers of Italy's most authentic tourism experiences — face to face, in Venice.
An ecosystem built to connect you with Italian supply
Italy Travel Experience is part of International Group, a company that has spent years promoting and commercialising the Italian tourism product on international markets. More than a magazine, it is an ecosystem of tools designed to connect those who create tourism experiences with the buyers who purchase them.
At the heart of it is BITESP, the International Tourism and Experiences Exchange, supported by the B2B platform ItaliaReservation and by the magazine you are reading. For a buyer, it is the most direct way to source new, authentic Italian product in one place.
International Group srl — Corso Milano 54, Padua, Italy
BITESP Venice
Two days of pre-scheduled workshop appointments in which selected international buyers meet the Italian sellers — hospitality, DMCs, experience providers, destinations and incoming operators — behind the country's most distinctive tourism offering.
As a buyer you arrive with a ready-made agenda: you choose the exhibitors most relevant to your programming and fill your diary with qualified meetings, discovering products you won't find in any catalogue.
Terminal 103 — Piazzale Roma
A format designed around real business
BITESP is a certified international trade fair, endorsed by leading sector institutions. Selected buyers are hosted by the organisation — a curated setting that puts genuine Italian supply directly in front of you.
Source authentic Italy, all in one place
Whether you build luxury, experiential, incoming, wellness, MICE or family travel programmes, BITESP gives you direct access to Italian operators you would otherwise spend months finding — with your travel and stay supported by the organisation.
Hosted-buyer programme
Selected buyers are hosted by BITESP. You come to Venice with a clear purpose: to find product, meet suppliers and close new partnerships.
A pre-set meeting agenda
Your diary is built before you arrive, matching you with the exhibitors most relevant to your markets — no wasted time, only qualified conversations.
Authentic, hard-to-find product
From villages and walking routes to wine resorts and lifestyle experiences: offerings rooted in their territory that you won't source anywhere else.
Relationships that last all year
Through ItaliaReservation you keep sourcing and contacting Italian sellers 365 days a year, long after the event closes.
Who you'll meet at BITESP
Source new product
Selected and hosted international and national tour operators and agencies, meeting Italian sellers through a pre-arranged agenda of appointments.
The Italian supply
Hospitality, experience providers, DMCs, consortia, destinations and incoming operators, each presenting their offering from a dedicated stand.
The wider network
Trade professionals attending to explore collaborations and expand their network across the organised-travel supply chain.
From experiential travel to motivational tourism
BITESP combines the business of tourism with incoming and experiences, spanning the lifestyle, luxury, MICE and wellness segments most relevant to international travel design.
The tools that work all year round
ItaliaReservation
An AI-supported B2B marketplace where buyers and sellers find and contact each other throughout the year. Each operator has a profile with offers, net rates and direct contacts.
Bitesp Open
The initiative that turns two days in Venice into a permanent sourcing system — because a real partnership grows through follow-up and trust, not a single 15-minute meeting.
Travel Experience Awards
Recognising Italy's finest authentic destinations and experiences, through the Authentic Destination and Authentic Experience awards — a mark of quality to guide your selection.
Looking for new Italian partners and product?
Apply as a hosted buyer to meet Italy's experiential-tourism suppliers face to face, build your own agenda of workshop appointments and source what you won't find in any catalogue. Selected buyers are hosted by the organisation.
Apply as a Buyer Discover BITESP