The Rimini-based company integrates commercial consulting, marketing, and digital technologies. Brandnamic Unlimited holds 60% of the capital, Albergatore Pro 30%, and Ellepì Solution 10%.
RIMINI — Commercial consulting, marketing, communication, and digital technologies brought together in a single service for independent hotels. This is the full-service model developed by Èdita, a Rimini-based company part-owned by Brandnamic Unlimited, Albergatore Pro, and Ellepì Solution, with the aim of coordinating the commercial and promotional activities of hotel businesses.
The project was presented on 3 September in Rimini, on the occasion of the announcement of Brandnamic Unlimited’s acquisition of 60% of Èdita. The new ownership structure also includes Albergatore Pro, with 30%, and Ellepì Solution, with the remaining 10%. Operational leadership is entrusted to CEO Enrico Pozzi.
The offering includes analysis of the hotel’s positioning, the definition of commercial strategies, pricing policies, the creation of websites, digital advertising campaigns, customer relationship management, and the integration of software solutions.
The organisation provides for the coordination of activities normally entrusted by hotels to different suppliers—from consulting to communication, through to the technological tools for managing bookings.
According to Gian Marco Montanari, CEO and co-founder of Albergatore Pro, the project aims to connect the setting of commercial objectives to their achievement, focusing the assessment of results on bookings and on the profitability of the properties, as well as on the metrics of the digital campaigns.
Michael Oberhofer, CEO of Brandnamic Unlimited, described the operation as an investment to strengthen the group’s presence in the Italian market.
Èdita, founded in 1992, operates in the field of hotel communication and marketing. The integration with Brandnamic and Albergatore Pro broadens the range of services offered to independent hotels, through a model that its promoters define as the first Italian full-service agency dedicated to this segment.
The project, though launched from the Romagna Riviera, is aimed at the national hotel market.
Travel Experience Magazine Editorial Team