Off to the fairs. Here are the opportunities offered by this event dedicated to countryside accommodation.
AREZZO — AGRIeTOUR, the National Trade Fair for Farm Stays and Rural Tourism, returns from 10 to 12 December 2026 at Arezzo Fiere e Congressi.
The fair’s 24th edition takes as its theme “Next Agri@Generation = Lifestyle & Innovation” and sets out to broaden the discussion on market and institutional trends, with workshops dedicated to hospitality experiences, training, and networking.
AGRIeTOUR—a national event historically devoted to countryside accommodation and rural tourism—is this year placing a strong emphasis on the Experience B2B Workshop, which will be one of its main activities.
The event gives countryside accommodation providers, farm stays, and experience suppliers the chance to meet international and national buyers who specialise in experiential tourism. Among the experiential categories on offer are Outdoor, Food & Wine, Wellness, and Wedding.
With its innovative vision, AGRIeTOUR speaks to the farm stay of the future, connecting businesses led by new generations of operators and grounded in the principles of innovation and sustainability.
The event programme also includes professional training sessions and institutional conferences.
A few figures. The last three editions recorded 5,203 countryside properties registered, 14,209 B2B meetings with tour operators, 15,577 minutes of training and conferences, and 159,870 minutes of negotiations between tourism operators.
Redazione Italy Travel Experience